This is where we define the 'meat' of the value. Provide some detail as to what you actually mean in the context of your business when you talk about this value.
Don't describe behaviours here. You will capture those next.
Example meaning for "Own It"
We keep our promises – to ourselves, to our team and to our customers. We ask for help; tell our team when we’ve made a mistake; and let people know in advance if we may not be able to meet deadlines. We are clear on our roles and what is expected of ourselves and each other.
Create Value Dialog: Name