Setting the name of the value is an important part of summarising what it means to you.
We recommend you:
- Write the value using a verb to promote action
- “Show empathy” as opposed to “Empathy”
- "Be accountable" as opposed to “Accountability”
- Make it memorable
- You will refer to these values regularly so it's important to use words you would use in conversation and that suit your own business
- “Own it” might be a better way to capture accountability or “Do the right thing” instead of integrity