Understand who is your customer, why they are your customer and the unmet need. This will inform your product vision.
Guiding questions:
- What is the burning customer need?
- What would they choose you?
- Where does your offering start and end?
- What don't you want to offer?
Example
When first starting the business, we focussed on one small type of engineering widgets for heavy industrial use. We now supply these widgets to heavy industrial users in multiple distinct vertical markets, but we also have a commercial industry presence with a large horizontal market.
We are known for our high-quality widget technology, and we have focussed on this niche in our business to avoid being distracted.
Vision Category - Self