This is about how the owners team reflects on their desires on ownership, exits and investments.
Guiding questions:
- What is the attitude to future ownership?- family only?
- employees?
- business partners?
 
- What is the appetite for external investment?
- What is the attitude to selling the business now or in the future?
- Who has control of this entire vision?
Example
We are a family company and we want certain financial returns to sustain our family. We want to control the ownership and build a healthy dividend return business.
Future owners will be family members that work in the business, or will be leaders that excel in service of our business.
We remain open to selling the business if the future owners decide that is the best thing to do