How will we know we have been successful?
Some questions to ask yourself:
- What problem would we be solving? And what would change if we solved it?
- What would a customer now experience if they walked into our business?
- What would a new team member experience on their journey with us?
The most important part here is to paint a picture of what the outcomes would be if this objective was successful. Any specific measurements belong in the key results.
Some examples might be:
- "Our business development plan is keeping our pipeline full of opportunities", rather than “We have increased our pipeline by 100%”
- Our improved client engagement processes mean our customers are staying with us longer and we are reducing the churn to competitors
Key Results