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Alignment of Purpose and Values

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 November 17th, 2023

The emotional glue that binds the team’s culture is its sense of identity and purpose. Why do they exist as a team? How do they agree to behave?




Define Team Purpose

No one wants to be in a meeting with no idea why they are there. No clue what the team is working on. The team purpose expresses the reason a team exists and should connect to the overall purpose of the organisation. A team purpose gives team members clarity and focus for the work they do.


Some examples of Team Purpose…

  • Finance Team
    To plan, analyse and execute the financial strategies so that XYZ Company can make good decisions to maintain a resilient business.
  • Cultural Leadership Team
    To address systemic issues that have been raised through cultural catch-ups and explore how these issues can be resolved.
  • Leadership Team
    To articulate the goals and direction of the business to build and maintain a sustainable and adaptable business and provide a learning environment where people can flourish.

Define Team Values

Every team member has their personal values and ideas on how a team should behave. Being explicit on the team’s values ensures everyone is on the same page.

If all team members agree on the non-negotiable truths for team behaviour, their team will communicate more effectively, improve collaboration and be in a better position to navigate through conflict.

A Software or Finance team may have a value around ‘Check, check and check again’ as accuracy is important to them, whereas a Marketing team may have a value around ‘Try everything’ as they might need to be more innovative and agile with their strategy.

Some example team values…

  • Follow the Process
  • Be Respectful
  • Be Optimistic and Energetic
  • Come Prepared
  • Be Curious
  • Nurture Relationships

Resources:
Define Your Team Values Run Sheet
Craft Your Team Purpose Run Sheet


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