Now its time to identify and agree upon your competitors.
Recap: Instructions on completing competitors analysis
Consider your key competitors.
Note: Focus on the customers whom you would want to serve. (If the competitor is serving customers in a market or with a solution that doesn’t fit in your bullseye it is probably not relevant data)
Why do they win?
- What strengths or advantages do they deploy when they attract and keep customers in your market?
- What are they offering that is of value to customers?
Why do they lose?
- Can you identify any weaknesses or reasons they might not be winning customers, or not able to maintain customers?
Where and how do they compete with us?
- What products and services do they offer that your business offers?
- How are they competing?
- Is it price, experience, quality, or service?
💡 Use a whiteboard with sticky notes, or a digital whiteboard (Miro, Canva).
💡 Here is a Miro template for analysing your competitors.
From your pre-work, discuss & identify your top competitors.
- Each leader briefs the team on each competitor they researched
- For each, discuss how they win, lose, and compete with your business
- Agree on the most important competitors you need to consider in your planning
- You will record this in the platform in the next step
Gather Inputs Meeting: Description