Trends are external factors that need to be considered when you are doing your strategic planning. These are factors that you will not be able to directly control but will need to consider their potential impact. Consider both present and anticipated conditions.
Some examples might be:
- changes in consumer preferences or attitudes
- technology advances
- legislative changes
- economic downturn
- new markets opening up or closing in your industry.
- a new competitor entering the market or a competitor exiting.
- mergers or acquisitions
- supply chain changes or potential disruptions.
Expand in the description why you believe this is a trend.
Strategic Theme Dialog: Introduction