Craft an inspirational statement that best describes your goal for the future and the impact you want to have on the world.
Quality Check
After forming your vision statement, run it through this quick quality check asking the following questions:
- Is it looking five or more years in the future?
- Is it future-focused but written in the present tense?
- ‘We are’, not ‘To be’
- Is it a stretch? Is it audacious?
- Is it inspirational?
- Is the direction clear?
Don't restate your purpose here, the vision should be an aspirational statement of the future state of the business.