Your purpose statement answers the question, why does my business exist?
Quality Check
- Is it inspiring?
- Why should people care?
- Does it tell you what the business stands for?
- Would it attract people to your business?
- Would it attract investors / customers to your business?
Remember, the purpose statement should be a short, simple statement. If you have any supporting notes, then use the notes field to record them.
Purpose Meeting: Record Your Purpose