Why did you start this business?
Let's understand your motivations for starting the business.
Some questions to guide you:
- What motivated you to start this business in the first place?
- What was the underserved customer need you wanted to serve?
- What was the change or solution you wanted to bring?
Who's the audience?
Remember, this pathway is to uncover the owners' motivations for starting the business and to communicate that in an engaging way to others.
Think of the things your leadership team, or even a new recruit to the business, would be interested to learn.
Owners 'Why' Workflow: Wrap Up