With the insights gained from completing the bullseye, you should now be able to answer the question “What do we do?”
Have a go at bringing it all together in a statement. This is not a vision or purpose statement, it should be clearly articulating what you do and what markets you play in.
One example could be:
“We provide great learning experiences from our immersive learning centres that help keep workers in Australia's high-risk industries safe.”
Here at adapt, our bullseye statement is:
“We support SME owners to build resilient businesses that support their personal and business aspirations using our proven framework and unique platform”
Bullseye Dialog: Set the external Bullseye