A business can easily go off track and become distracted by perceived opportunities or get overly focused on perceived threats. Sometimes you just get a little bored and want to try the next bright shiny thing!
It is important to define what you DO so you can be clear about what you will NOT do.
Getting this focus is what we refer to as the bullseye.
Your bullseye is the intersection of:
- What you are passionate about
- What you are great at
- What your customer needs
- What you can be paid for
Bullseye Dialog: Paid For Guidance