When you think about your economic engine in the future.
Some questions to guide you:
- What are your customers saying about you?
- What markets are you operating in?
- What services or products are you taking to those markets?
- Do you want to grow the business?
- What impact are you having on your community?
- What impact are you having on your customers or the world?
- What do you want the business to contribute to the world?
Example
- We serve customers across Australia and New Zealand.
- We have an unwavering commitment to service and collaboration with our customers.
- Customer referrals are the majority of where our new leads come from.
- Our customers consistently rate our service on NPS as 9 or more.
- We are proud of the impact we are having on the working lives of over 100,000 people.
(Note: include a lot more detail in your answers!)